Art galleries discover 3D thanks to Redcollectors
Nov 16, 2021
Lockdown has revealed a new way to walk through an exhibition
Art galleries discover 3D thanks to Redcollectors
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Virtual reality and online sales, the bet of the online consulting platform Redcollectors for art galleries
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The technical execution is carried out by idealista , the largest provider of 3D virtual tours in the world. It has thousands of homes that can be visited using this technology on its website.
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The first galleries are already incorporating these 3D visits or tours, such as the prestigious Marlborough Gallery in Madrid, thanks to the Red Collectors platform.
Madrid, July 7, 2020. Art galleries are accelerating their digital transformation and diversifying their offering to remain virtual after these months of closure due to the Covid-19 pandemic. Online exhibitions have gained great relevance and great interest, there are more than 500 million weekly searches on Google related to art. There is no doubt that the current situation has accelerated changes in consumption, also for the art market, " the quality of art and the use of technology will be key to creating a differential experience between art lovers and collectors" highlights the advisor Elisa Hernando, founder of Redcollectors.com .
Virtual reality or 3D tours are a very successful option in other sectors such as real estate, where Idealista has been offering them with great success on its real estate portal for some time. Thanks to the collaboration with Red Collectors, the online art platform, this will be viable for galleries by allowing visits to the exhibition space and the ability to buy the works, something important that adds a lot of value, according to gallery owner Rosa Santos.
Jesús Encinar, founder of idealista , says: “ Since I founded idealista, I have been committed to using the latest technologies to bring the user as close as possible to a sensorial experience . Without a doubt, in these 20 years since idealista was born, thousands of houses have been sold and rented thanks to this technology. The user of 2020 is sophisticated and has already learned to use 3D to discover, walk around and make purchasing decisions.”
RedCollectors, the online art platform, includes in its offer for galleries, in addition to 3D Tours, access to a package of digital tools such as inventory management software accessible from any device, as well as digital promotion and sales through its new online store. Elisa Hernando points out that the Redcollectors consultancy has been supporting galleries during these months of uncertainty and now “we want to take a step further so that they continue to develop their great work of online dissemination and promotion of art. In addition, having a technological partner in virtual visits such as idealista is a guarantee of success for everyone. Thanks to 3D technology, a pioneer in the market, we can combine on our platform the dissemination of the great work of the best galleries with the art purchase advisory service. Redcollectors was created to reach a wider audience and the way forward is the union of technology with advice for the dissemination of art.”
Various galleries are incorporating these 3D visits or tours, such as the prestigious Marlborough Gallery in Madrid , with its exhibition entitled “Juntos” with works by Antonio López, Juan Genovés and Martín Chirino, among others. From the virtual visit, it is possible to contemplate the space with a great level of detail and reality, creating a unique experience and being able to contact them to receive personalized advice and attention from expert professionals regarding any questions regarding the purchasing process, documentation, prices, etc. From the website itself, you can also buy the works of art from their exhibitions.
Elisa Hernando points out, “We are already preparing more virtual tours of the best galleries to incorporate them into the platform so that all of them can have their virtual exhibition and online store on our platform, thus facilitating collectors and art lovers' access to the best galleries and artists in one place.”
VISIT THE MARLBOROUGH MADRID GALLERY IN 3D AT YOUR OWN PACE
VIDEO VISIT 3D GALLERY MARLBOROUGH MADRID
MORE ONLINE EXHIBITIONS REDCOLLECTORS
ABOUT redcollectors.com
RedCollectors is a project by Elisa Hernando, one of the most accredited voices in the world of art collecting in Spain and also founder of Arte Global, an international consultancy since 2003. It is the online platform for art advice and purchasing. Aimed especially at art lovers, collectors and gallery owners.
Redcollectors offers personalized purchasing advice to collectors and art lovers, as well as online access to exhibitions and 3D tours of prestigious art galleries and training through virtual meetings, the web and social networks. For galleries, it offers online promotion and visibility thanks to cutting-edge technology such as 3D tours and access to a broad community of buyers.
ABOUT idealist
idealista is the leading real estate marketplace in the three countries where it operates: Spain, Italy and Portugal. It has 20 years of experience in creating multimedia content - photos, 3D, virtual tours, infographics, etc. - for the properties sold or rented on its site. It is by far the real estate portal with the most audiovisual content in the world and with the best-trained team to create quality content tailored to the most demanding users.
