Hubertus von Hohenlohe

Hubertus Von Hohenlohe - Broken Dreams

Biografía del Artista: Hubertus Von Hohenlohe is a Mexican-Austrian artist and alpine skier born in 1959. In addition to his sporting career, Von Hohenlohe is known for his work in art, fashion and music. Von Hohenlohe has exhibited his work in several exhibitions in Mexico and Europe. His work in art focuses on the exploration of identity and culture, and he uses a variety of techniques and materials to create works that combine elements of painting, photography and collage. Hubertus von Hohenlohe is an atypical artist, a man of action with a peculiar trajectory that leads him to contemplate the world from a singular perspective. His travels come to life in his panoramic photographs; Berlin, Buenos Aires, Lisbon, Mexico City, Mumbai, New York and Tokyo are some of the places where he has captured his characteristic style of street photography. His images show the world today through his eyes. Pop colours, montages rich in textures and ornamental details. Hubertus von Hohenlohe started his career in 2001 with the help of art curator Irene Dapunt, who was intrigued by the artist's peculiar style. His work explores the idea of ​​integrating himself into the urban scenes that surround us, playing the role of a paparazzi that blends in with the object. Like a modern Narcissus in love with his reflection, the artist captures his own image reflected in every corner of the different cities he visits, so the observer becomes the observed in a visual game marked by light and colour. Hubertus travels the world as an ambassador for the Leica brand, merging his image with that of characters and places that symbolise contemporary pop culture. His portraits reflect the excessive fascination with fame and everything it symbolises.

Hohenlohe masterfully presents us with an exploration of the contrasting representations of women. Through her lens, we are confronted with two distinct archetypes that reveal the complex dynamics of gender roles in our consumer society. On the one hand, Hohenlohe exposes the idealized and overly sexualized image of women perpetuated by the advertising industry; images that depict the iconic, almost mythical figures that have adorned countless billboards, magazines, and media platforms. They embody a superior gaze, personifying the attractiveness and power that have become synonymous with consumer society. However, Hohenlohe poses a crucial question: Can a woman truly be strong and independent when her worth is reduced to her objectified and commodified form? Moving on to Hohenlohe’s portraits, we witness a marked departure from the manufactured perfection of the advertising world. In these intimate portraits, the artist delves deep into the soul of his subjects, capturing the essence of their character. Here, imperfections, so-called “flaws” and vulnerabilities are embraced and celebrated, as they become the elements that define each woman’s unique beauty and strength. Through his meticulous approach, Hohenlohe paints an intricate portrait of the individual, highlighting the richness and complexity that lies within. In Hohenlohe’s portraits, the viewer is invited to engage with the subject beyond the superficiality of physical appearance. These women are no longer passive objects of consumption, but active participants in their own narratives. Their stories unfold through the etched lines on their faces, the sparkle in their eyes, and the expressions that reveal their experiences, struggles, and triumphs. Hohenlohe reminds us that true strength lies not in a retouched image, but in the authenticity and resilience of each individual. Hubertus' work has been exhibited at venues such as: Photo museum Westlicht, Vienna, Danubiana Museum Bratislava, Museo de la Piagio, Pizza, National Museum of Hungary, Belvedere museum, Vienna, Leika Gallery, Saltzburg and recently at the Palacio Episcopal Unicaja foundation in Málaga.