Open Valencia opens up to the world thanks to 3D virtual tours

Valencia, September 24, 2020. The eighth edition of Abierto València is reaching out to the public by inviting them to visit and discover the projects of Valencian contemporary art galleries. Abierto València starts today, September 24, and runs until Friday, October 2. On Friday and Saturday, Valencian galleries will open their doors with special continuous hours from 5:00 p.m. to 11:00 p.m. to present the opening of their programming and new projects to the general public.

In this edition, Abierto Valencia becomes a fair accessible from any point for anyone who wants to enjoy art from home, all thanks to the 3D visits or tours available at www.lavac.es and www.redcollectors.com. All participating galleries have their 3D visit thanks to the online art consultancy platform redcollectos.com and the technology offered by the largest provider of virtual tours in the world, idealista. The galleries participating this year in Abierto Valencia by LAVAC are: Espai Nivi Collblanc, Luis Adelantado, Aural, Benlliure, Isabel Bilbao, Alba Cabrera, Galería Cuatro, Espai Tactel, La Mercería, The Blink Project, Tuesday to Friday, Punto, Rosa Santos, Set Espai d'Art, Shiras Galería, Galería Thema, and Vangar. Castellón-based Espai Nivi Collblanc and Alicante-based Aural are taking part in room 2 of the Centre del Carme de Cultura Contemporània, while Isabel Bilbao will be participating from Jávea.

Through the 3D tour, visitors will be able to visit all of the LAVAC galleries and enjoy the works on display in exceptional detail.

Abierto València thus adapts to the current moment “with creativity, which is what characterizes us most, because culture and contemporary art never stop and we have developed new dissemination strategies with this online platform” according to Rosa Santos, president of LAVAC.

Online exhibitions have gained great relevance and great interest, there are more than 500 million art-related searches on Google every week. There is no doubt that the current situation has accelerated changes in consumption, also for the art market, “ the quality of art and the use of technology will be key to creating a differential experience between art lovers and collectors” highlights the consultant Elisa Hernando, founder of Redcollectors.com .

Elisa Hernando will participate in the talks at the IVAM on the morning of Saturday, September 26, which this year are being held by the “El Secreto de la Filantropía” Foundation. The topic will be art collecting in the digital age, how to buy and collect from digital media, and how the art market has adapted to the circumstances of the current pandemic.

ABOUT LAVAC

LAVAC is the Association of Contemporary Art Galleries of the Valencian Community, currently made up of 18 galleries distributed between Valencia, Alicante and Castellón. Its main objective is to promote the work of Spanish artists in an international context, as well as to show the production of foreign artists in the Valencian environment. For 8 editions it has organized Abierto València with the intention of bringing the public closer to both the artists and the gallery owners who represent them.

LAVAC, and its member galleries, have created a cultural network around contemporary art, serving as a platform for both emerging and established artists and contributing to the appreciation of current art. The regular programme of exhibitions, as well as the events it organises, offers collectors, potential buyers and the interested public a wide variety of proposals.

ABOUT Redcollectors.com

RedCollectors is a project by Elisa Hernando, one of the most accredited voices in the world of art collecting in Spain and also founder of Arte Global, an international consultancy since 2003. It is the online platform for art advice and purchasing. Aimed especially at art lovers, collectors and gallery owners.

Redcollectors offers personalized purchasing advice to collectors and art lovers, as well as online access to exhibitions and 3D tours of prestigious art galleries and training through virtual meetings, the web and social networks. For galleries, it offers online promotion and visibility thanks to cutting-edge technology such as 3D tours and access to a broad community of buyers.