First Collector, the free advisory program for art collecting during ARCO MADRID 2024

First Collector , the program to support collecting and the dissemination of contemporary art, managed by Arte Global and RedCollectors , sponsored by the Banco Santander Foundation , celebrate their 14th anniversary. This free and personalized service will be available at ARCOmadrid, maintaining its objective of bringing collecting to all audiences and encouraging new buyers to enter the exciting world of art collecting and investment.

The program, managed by the international consultancy Arte Global, offers all those who request it a personalized proposal of artists, galleries and works of art related to their tastes, interests and budgets.

In addition, since 2020, interested parties can enjoy this digitalized service. In this way, the user can receive their ad hoc proposal on their mobile device.

Elisa Hernando, founder and director of Arte Global confirms : “The results are very positive because every year more collectors have signed up and many are repeat buyers. During these 14 years as heads of the advisory service we have helped more than 600 people with their art purchases. ”

For its part, the Banco Santander Foundation , by supporting this initiative, reaffirms once again its commitment to collecting and its importance for the promotion of contemporary art in our country. “With this program we want to bring collecting closer to the public, to remove the elitist label from it” comments Borja Baselga, director of the Foundation . “On the contrary, acquiring art is supporting artists, valuing their work and allowing contemporary art to continue being produced.”

For more information about the First Collector program you can sign up through THIS LINK (the ARCO 2024 fair is over, see you next year!).

First Collector by Fundación Banco Santander will have a stand located in pavilion 9 ( 9C35 )

The 43rd edition of ARCOmadrid will be held from 6 to 10 March 2024 in halls 7 and 9 of the IFEMA MADRID exhibition centre.