Selling art online is neither easy nor cheap
Apr 24, 2024
Selling art in the digital age
The art world is constantly evolving, and selling art online has become an indispensable tool for galleries looking to expand their reach and new collectors .
If you are an art gallery owner looking to enter the digital world, this article will help you understand many things about this growing market.
The rise of the online art market
The online art market has seen exponential growth in recent years. According to Art Economics, online art sales in 2023 reached $11.8 million, representing a 7% increase over 2022. This growth even exceeds the total sales volume for the year 2019.
The COVID-19 pandemic accelerated the adoption of e-commerce across all sectors, including the art market. While in-person exhibitions and art fairs have returned to their regular schedule, online sales have remained strong, consolidating a hybrid business model that combines the best of both worlds.
Why sell art online?
Selling art online offers galleries a number of benefits, including:
- Greater reach : The online marketplace allows you to reach a global audience of potential buyers, without geographical limitations.
- Cost reduction : Reduce the need for such a large physical space to house all the works.
- Flexibility : Online platforms allow galleries to sell their artwork 24/7.
- Access to new data : Online platforms generate valuable data on buyer behavior, which can be used to improve marketing and sales strategies.
How to successfully sell art online?
To successfully sell art online, you need to develop a comprehensive strategy, dedicate time, money, and have knowledge of online marketing.
We explain it in detail in the following video, don't miss it.
RedCollectors as a solution for galleries
Unlike a traditional e-commerce, an art marketplace , such as RedCollectors, offers galleries a wide variety of additional services that can be very beneficial, such as:
- Greater reach and collector base – We invest heavily in marketing and advertising, which allows us to reach a large volume of potential customers.
- Trust and credibility : Secure payment gateways and our reputation generate trust in buyers.
- Brand exposure and visibility : Selling on RedCollectors does not mean giving up the gallery's brand identity, but you can take advantage of the dedicated space to reinforce it.
- Additional services : We offer additional services such as inventory management, customer service, logistics and digital promotion.
If you would like more information, you can visit our section on services for art galleries or you can contact us directly at the link.
